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Zomato’s Confusing Voucher: A Case Study in User Experience Gone Wrong
As a Business Analyst and Product Manager, I’m always fascinated by how companies design their products and features. Recently, I had an experience with Zomato that left me questioning their user-centricity and decision-making process. Here’s what happened. I ordered food, it arrived a mess, and Zomato, to their credit, offered me a ₹590 voucher as an apology. Great, right? Well, not quite. Like many regular Zomato users, I’m accustomed to clicking through various offers and discounts during checkout. It’s become second nature. So, when I placed my next order, I unknowingly applied a ₹160 discount without realizing it was part of my ₹590 voucher. Days later, I tried to use…


