When it comes to projects, many folks point to “Planning” as the crucial phase. But let’s zoom in a bit—what in planning is the real game-changer? For me, it’s Requirement Gathering. Especially in agencies, where we usually don’t have a dedicated business analyst, the Project Manager steps up to gather all the project needs and details. Been there, done that during my agency days, and I’ll tell you—it’s the best part of the job. In mid-sized agencies, a Project Manager often handles projects from different fields. The journey kicks off with a short brief from the product or brand manager. This is where we start making educated guesses, laying down…