Digital Communication
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Why Product Managers Need to “Unlearn” Marketing (A Lesson from European Data Privacy)
The Hardest Instruction I Ever Received When I moved to Europe and applied for my driver’s license, my instructor told me something fascinating on day one: “Vimalesh, before you can learn to drive here, you must unlearn everything you know about driving.” Coming from India, driving for me was Intuitive. It was a negotiation with the road. When we honk, it isn’t aggression—it is communication. It implies “I am here, stay safe.” It works because everyone is hyper-aware of their surroundings. It relies on human judgment. But in Europe, the system is Rigid. The horn is not for communication; it is a warning. If you drive based on “intuition” instead…
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Mastering Email Marketing: Your Essential Checklist for Effective Campaigns
Are you constantly pondering about Acquisition, Retention, Upsell, or Cross-sell strategies? If you’re a marketer, email marketing is undeniably one of the most critical and cost-effective channels in your toolkit. To ensure your email campaigns hit the mark, here’s a comprehensive checklist for your email planning. Branding: Subject Line: Content: Retina Email: Call to Action (CTA): Footer: Incorporate these elements into your email strategy to elevate your campaigns. Share your thoughts and experiences with email marketing in the comments below! 📧✨
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Beyond the Inbox: The Art and Science of Crafting Irresistible Newsletters
Lets get into the dynamic world of marketing emails, where newsletters flood your inbox with exclusive offers, credit card promotions, and enticing movie updates. Beyond user consent, the art of crafting newsletters significantly influences your emotional response. Delve into the intricate process of newsletter development, especially for hands-on developers steering clear of popular email builders like Stripo or Mailchimp. Even using these email builder it is good to know information. Optimizing Newsletter Width:Kickstart your email journey by understanding the importance of optimizing newsletter width. While email marketing tools suggest a range between 600 to 800 pixels, my preference leans towards a concise 650 pixels for a more impactful user experience.…
