Nescafe’s innovative approach to coffee advertising at a bustling metro station in Shanghai. The brand introduced an interactive digital out-of-home (DOOH) game to promote its cold brew coffee, offering commuters a refreshing and engaging experience. Gameplay and Experience: The heart of the activation was a captivating game where participants used body gestures to control a coffee bottle on a large screen. The objective? Catch as many coffee drops as possible within a thrilling 30-second challenge. This not only added an element of fun but also created a memorable interaction with the brand. Reward System: To elevate the engagement, Nescafe implemented a rewarding system. Successful players were presented with a QR…